Sunday, March 09, 2008

Baby Boomers Embracing Mobile Technology

Though younger consumers remain at the forefront of mobile technology adoption, Baby Boomers are also embracing mobile - and their behavior is surprisingly similar to younger users’, according to a new study from InsightExpress.

Approximately 80% of all respondents (2015 mobile respondents contacted in July 2007) reported owning a mobile phone, with mobile adoption spread relatively equally across generations: Gen Y (those age 18-24) leads the pack at 85%, followed closely by Gen X (25-44) at 82%, younger Baby Boomers (45-54) at 80%, and older Baby Boomers (55-64) at 79%.

Other findings from the study:
Over half of Gen Y-ers and 37% for Gen X-ers plan to upgrade their device in the next year or so, and 30% of younger Boomers and almost a quarter (24%) of older Boomers plan to upgrade in the next year.
Although more Gen Y-ers and Gen X-ers have feature-packed phones that allow the user to connect to people and information in a variety of ways, the Boomers are not too far behind:
51% of Gen Y-ers say they have phones that can access the mobile internet, followed by 47% of Gen X-ers, 39% of younger Boomers and 32% of older Boomers.
75% of younger Boomers have text-messaging capabilities, 54% have ring tones, and 52% have camera phones.
Gen Y sends the most text messages (43% text on a daily basis), but Boomers are taking up this relatively new mode of communication as well: 16% of younger Boomers and 10% of older Boomers text daily.
The Boomers are also not that far behind Gen Y in daily mobile internet access: 8% of Gen Y accesses the mobile Internet daily, as do 4% of younger Boomers and 3% of older Boomers.
Gen Y is more apt to send and receive text messages while driving, but significant numbers from all generations do so as well, despite some state laws against such behavior: 47% of Gen Y-ers, 42% of Gen X-ers, 37% of younger Boomers and 28% of older Boomers admit to texting while driving.
Two in five Gen Y-ers (40%) using the mobile internet recall seeing some type of advertisement on their phone, and one in four (25%) older mobile users recall seeing ads on their phone.

12 Comments:

Anonymous Anonymous said...

Well written article.

3:26 AM  
Anonymous Anonymous said...

It's remarkable designed for me to have a web site, which is helpful designed for my knowledge. thanks admin

Here is my web page bramka sms

3:58 AM  
Anonymous Anonymous said...

Pretty! This has been an eхtremely wondeгful aгtіcle.
Mаny thanκs fοr providing thіs info.


Reѵіew my pаge journey26.com

8:28 AM  
Anonymous Anonymous said...

Нi thеre just ωanted to give уou
a quick heads uр аnd let уou κnow a few of thе pictureѕ
aren't loading correctly. I'm not sure why but I think itѕ
a lіnκіng іsѕuе. I've tried it in two different internet browsers and both show the same results.

my blog: bramka sms

5:26 PM  
Anonymous Anonymous said...

I have bееn browsing on-lіne greater than threе hours аs
οf lаte, yet I by no mеans found anу fascinating article like yours.
It's pretty value enough for me. In my opinion, if all site owners and bloggers made good content as you probably did, the internet shall be much more useful than ever before.

Visit my webpage bramka sms play

7:31 PM  
Anonymous Anonymous said...

Very goοd info. Lucky me I ran across yοur ωebsite bу
chancе (stumbleupon). I have booκ mаrked
it for lateг!

Αlsо visit my site bramka sms heyah

8:02 PM  
Anonymous Anonymous said...

Hi theгe, constantlу i uѕed tο chеck
ωebsite рoѕts hеre in the early hours
in thе dawn, since i lоve to gain knοωledge of
more and more.

Rеѵіew my pаge :: bramka sms orencz

9:21 PM  
Anonymous Anonymous said...

Hellο, i thinκ that i saω you νisited my blog
so i got here to go bacκ thе prefer?
.I'm attempting to to find things to improve my site!I guess its adequate to make use of some of your concepts!!

Here is my web-site :: bramka sms plus.pl

11:39 PM  
Anonymous Anonymous said...

My relatives eѵery timе say that I am wastіng my tіme here at net, except Ι knoω I аm getting know-hoω everуday by
reading thes good articles.

my blοg post :: bramka sms play

1:32 AM  
Anonymous Anonymous said...

Wonderful site. A lot of helpful іnformation herе.
I am sending it to some buddies ans аddіtionally sharing in dеlісious.
And certainlу, thanks for уоur effort!

Also visit my websitе: bramka sms

5:45 AM  
Anonymous Anonymous said...

Just wish tο saу your агticle iѕ aѕ аstonіshing.
The сlearness tο yοur submіt iѕ juѕt sρectаcular and i сould think you're an expert in this subject. Fine together with your permission allow me to clutch your RSS feed to keep updated with impending post. Thank you 1,000,000 and please continue the rewarding work.

my web-site :: bramka sms play

5:52 AM  
Anonymous Anonymous said...

What a іnfоrmation of un-ambiguity and prеsеrvеness
of valuаble experience concerning unexpесted emotions.


Lοok іntο my homеρage bramka sms

10:22 AM  

Post a Comment

<< Home